Human nature means it’s not easy to make decisions. Choosing one option often means forsaking others and can require careful analysis and thought, which takes energy. It’s why the term “decision fatigue” was coined, referring to our inability to continue making good decisions over a sustained period.
However, in crypto marketing, the inability to choose is treated as a universal feature, not a bug. For founders, there’s nothing like having the freedom to be everything to everybody all the time. Right? On your website, your investor decks, your whitepaper, your social channels and your blog, you boast: This brand is all about the tech.
Let’s stop the wishful thinking
Finding the sweet spot for your positioning
Good news: The impact is transformational
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